Back to blog

How to raise awareness of your retail brand in 2019

9 January 2019

Every January people start the New Year with a host of fresh aims, objectives and changes they are going to implement in their personal lives. Business is, of course, no different! A new year is as good a time as any to consider your business brand and image. Whether you’re considering completely changing your business image, or just looking to boost your retail brand in general, there are a number of options you can consider.

Be consistent and memorable

In any form of marketing it is important that you create and present a brand image that is consistent and memorable. The important thing is to look at the most effective ways to raise the company profile and get your name noticed more.

There are a number of vehicles you can use to market and promote your retail business – many of them, though, involve considerable time, planning and expense. It is worth considering a simpler, and cost effective option often overlooked – printed custom retail bags!    

Retail carrier bags

Printed bags can play an important part in your marketing strategy.  Custom retail bags are an effective marketing tool because of the potential wide audience that they reach. Companies often employ entire departments of specialist staff to sell and market their products, but with the use of custom retail bags, the general public can act as your unofficial – and free – sales staff!

Retail carrier bags are a great marketing vehicle because of the way in which they deliver your message and your brand. A custom retail bag, displaying your logo or brand name, delivers a subliminal message to all who see it. Given that people use these bags over and over again, it’s a message that is delivered repeatedly, and therefore, regularly reinforced to those exposed to it. We recently created our top tips for creating custom carrier bags.

Businesses are built on reputation – and people buy from, or use, brands that they recognize and trust. Marketing through retail carrier bags has the advantage of association – if someone often uses these bags displaying your brand, then their work colleagues, friends and family will, subconsciously, associate that brand with that person – so it almost acts as a personal endorsement of the brand from someone they know and trust. 

In summary, use of promotional shopping bags will present your company brand to great numbers of people and raise the profile of your business with repeated exposure to your target audience.


SpeedyBags, a new and unique service allowing you to create your own branded carrier bags. Using SpeedyBags you can design custom paper bag designs using our online templates. If you need any more information please don’t hesitate to contact us.

  Back to blog