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Turn Your Customers into Walking Billboards With a Promotional Bag

30 August 2018

Bags are fantastic promotional items for a number of reasons. They’re useful, versatile, long-lasting and can help make customers and clients feel valued by an organisation. What’s more, unlike other promotional items such as branded pens, mugs or confectionery, they help turn clients into walking billboards.

A cost effective advertising strategy with endless possiblities

Promotional bags are a great form of advertising as people are much more likely to put their trust in a brand that they can see other people are willing to endorse. Furthermore, on a practical level, bags are relatively cheap and provide a great canvas on which to emblazon a brand name. Even a simple logo may have the power to pique the interest of countless members of the public.

Promotional bags are also a great option for organisations that frequently put on customer competitions and giveaways, or as personalised gift bags for business meetings and conferences.

Before setting up an order for a set of great new promotional bags, however, there are a few details you may want to consider to make sure your marketing strategy is completely on point:

Purchase good quality bags that last

Sturdy promotional bags by no means have to break the bank, and it is important to remember that the more hard-wearing the bag, the more likely it is to be used again and again by its recipient. In other words, the more the bag can be used, the more exposure for your business.

Consider your target audience when choosing the style of bag

Different kinds of bags are likely to appeal to different audiences, so it is important to consider your clientèle before going ahead with a purchase. For example, men are more likely to favour bags that they can sling over their backs, while women are more partial to over-the-shoulder options. Alternatively, your brand may suit a more niche style such as sports bags.

Canvas shoppers and retail bags

Perhaps the safest and most useful option, however, is the canvas shopper. Since the UK government introduced its plastic bag charge that affected stores across the high street, consumers have embraced the environmentally-friendly reusable bag. Purchasing your own is a great way to advertise your ethical credentials as well as your business name and contact details. High quality retail bags may also be a good idea for companies hoping to leave a lasting impression on customers, particularly if the bags can be reused or recycled.

Canvas shoppers and retail bags

Perhaps the safest and most useful option, however, is the canvas shopper. Since the UK government introduced its plastic bag charge that affected stores across the high street, consumers have embraced the environmentally-friendly reusable bag. Purchasing your own is a great way to advertise your ethical credentials as well as your business name and contact details. High quality retail bags may also be a good idea for companies hoping to leave a lasting impression on customers, particularly if the bags can be reused or recycled.

 

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